TwentyTwo Studio - Brand and Design consultancy

Issey Miyake

Pleats Please, Issey Miyake

Sector
Luxury Fashion

Location
London

Category
Art Direction, Campaign

 

Pleats Please is a line that is an ingenious fusion of creation, technology and business. The intelligence of the brand and the essential character of the  collection come to life in a series of vivid images.

The concept of this campaign is founded in the philosophy of clothing made from “a Piece of Cloth,” a concept which explores not only the relationship between the body and clothing, but also the space that is born between them. 

Experimental fabric manipulation and sculptural shapes brought this campaign to life, allowing the product take center stage.